Sumit Banerjee, my classmate and friend from REC Surat has written an excellent article on the strategic value of Big Data. Very insightful - especially in India with the rise of the Indian e-commerce companies. Read it at
http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2011-how-big-data-fuels-bigger-growth.aspx
http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2011-how-big-data-fuels-bigger-growth.aspx
